The Purp Effect is a premier athleisure brand and social enterprise purposed to support grassroots sport-for-impact organizations with a community development and youth empowerment focus. Between 25%-50% of sales from every item sold goes towards various initiatives from member organizations within our primary partner, the GYM Network (Global Youth Membership).

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The Purp Effect is derived from the word Purpose. Our philosophy is that one's purpose or mission of creating an impact can potentially help others to become inspired as well. The Effect is a continuous cycle of inspiration leading to further impact and development.